Hello! My name is Vika. In 2019, I overcame atopic dermatitis, in 2024, acne, and right now, for the fourth year, I am learning to live with and fight eczema.

Over these years, I realized that the hardest parts aren’t just the physical discomfort, but also the aggressive environment and the stigmatization of the illness, including from loved ones.

— Sensory and daily maladaptation in the city
— Lack of functional accessories
— Deficit of visual representation
— Information vacuum and social taboo

CUTIS — Sensory Adaptation Ecosystem

Hygiene and sensory audit of the city Reviews of cafes/theaters/other public spaces.

Seasonal Guides How to survive in the city during the heating season/sun protection tips, etc.

Product Reviews Clothing, accessories, household goods (composition, seams, comfort).

Special Projects and Interviews People’s stories, invited experts, community features.

Substantiate key claims with facts, examples, and measurable results.

Use case studies, data, demonstrations, and practical analysis—these mitigate skepticism and make the solution verifiable.

If the audience might have doubts—it is better to address them proactively here.

Formulate a clear next step for the audience: what exactly is proposed after the presentation.

Specify the format, stages, or conditions if they influence the decision.

A strong call-to-action slide eliminates ambiguity and converts interest into choice.

Articulate the main idea of the entire presentation in a concise and memorable way.

You can return to the original problem and show the new state after implementing the solution.

The final screen must retain the meaning and direction—even if the audience only remembers that.