Swiss Cocktail Cubes — icy syrup cubes infused with national flavors. The identity is built upon the surreal collapse of ice, defying the laws of physics. Typography acts as a metaphor for the ice itself, while the color palette embodies the product’s tastes, creating a vibrant and dynamic brand style.
The merchandise continues the brand’s logic: here, the ice also falls, but instead of cubes, letters scatter. They cascade from the shoulder to the chest, drift diagonally downward, and converge into the phrase GET WASTED. This phrase translates the product into the language of partying. A delicate inscription, «Cubes for your alcohol, ” curves around the letter G, reminding the viewer that the cubes are made for cocktails. The letters are not static in a line; they spin and fall as if gravity doesn’t affect them. In this way, the T-shirt conveys the brand’s core idea: the ice doesn’t follow the rules.
The four colors of the palette—yellow, red, blue, and green—are the tastes of the blocks. White is used only for thin text.
The graphics are divided into three placements, each fitting within a 40 × 42 cm limit:
Shoulder, front: upper cluster of letters, 14,6 × 28.2 cm. The letters «fall» from the left shoulder. Bottom, front: GET WASTED and signature, 39,4 × 36.7 cm, centered on the t-shirt. Left sleeve: a small inscription, 11,5 × 7.6 cm. The composition continues onto the sleeve, as if the letters won’t fit on the shirt. Why DTF?
The layout features five flat colors without gradients or shadows. This is precisely the type of graphic that DTF reproduces clearly, densely, and vividly. The letters are rotated at different angles and scattered across the t-shirt, and DTF handles the complex outline of individual elements well. Most of the t-shirt remains unprinted, so the application does not turn into a solid layer. The fine white signature can sustain a minimum thickness of 2 mm; I have thickened it to 2.4 mm. It is possible to create a sample unit without a full run.
Oversize fit, dropped shoulder, black fabric with a washed effect and fading around the neckline and hem. Size range S–XL: the composition was checked in both the smallest (S) and largest (XL) sizes. Each application fits within the 40 × 42 cm limit. Since one overall print could not fit within this limit, the composition was divided into three parts.
