The scarf was developed as part of the CLONE project—a conceptual service that allows for the creation of copies of physical objects.
The phrase «NOT THE ORIGINAL» encapsulates the project’s core concept—the duplication and blurring of the boundary between the original and the copy.
Original size 1280x1066
The repeating inscriptions, overlays, and varying text scales visually convey the process of copying.
When the scarf is folded and tied, the typography forms new compositions, continuing the idea of infinite duplication.
Original size 960x1280
