«Chroma» is a conceptual brand for design objects and artistic goods, created based on the exhibition project «Extension of Vision, ” which is dedicated to the creativity and research of Mikhail Matyushin.
The brand translates the ideas of color dynamics and enhanced vision into everyday life. Through transparent color panels, light objects, experimental materials, and creative supplies, „Chroma“ offers a way to explore the interaction between color, light, and space.
The core idea of the brand is to demonstrate that color does not exist in isolation. Its perception changes depending on the lighting, the environment, the combination of hues, and the viewer’s position.
„Chroma“ unites art, design, and experimentation, transforming theoretical research on color into tangible objects that people can interact with.
Project Goals
To create a recognizable brand of design objects inspired by Mikhail Matyushin’s research and to develop a unified visual system that integrates products, packaging, promotional materials, and exhibition spaces.
Project Objectives
- To study Mikhail Matyushin’s color principles and identify the visual elements that will form the foundation of the corporate style.
- To develop a line of designer products related to the study of color, light, and visual perception.
- To create the corporate identity: logo, color palette, typography, and graphic elements.
- To develop five case studies with a unified visual concept for various promotional media.
- To design the brand packaging and at least three merchandise items.
- To develop the visual concept for a „Chroma“ exhibition or retail space.
- To utilize generative neural networks to create product images, advertising mockups, and visualizations, documenting the prompts, models, and workflow sequence.
Products from the original «Vision Extension» project
The new «Chroma» product line
The «Chroma Color Filters» SetConcept: A set of transparent acrylic sheets in various shades, inspired by Mikhail Matyushin’s research into color perception. When layered upon one another, the sheets create new color combinations, allowing users to experiment with light and observe shifts in color.Packaging: A minimalist, matte-white box featuring the «Chroma» logo. Inside, the set of colored sheets is neatly organized by hue.
Prompt: Professional product photography of a minimalist boxed set of transparent colored acrylic filters for the brand CHROMA. A clean white sliding box featuring the word «CHROMA» printed in bold black typography is slightly ajar, revealing neatly arranged translucent color plates in warm and cool hues. Several square and rectangular filters are spread across a white surface in front of the box. Soft natural sunlight passes through the filters, creating vivid colored reflections and shadows on the table. Clean studio background, elegant composition, premium design object, photorealistic, high detail, 8K.
Tabletop art object «Chroma Orbit»
Concept: A kinetic sculpture inspired by the color and visual perception studies of Mikhail Matyushin. The object is composed of semi-transparent colored discs that can be rotated and overlapped to create new hues. Light passing through them forms multi-colored reflections and shadows, transforming ordinary space into a dynamic color composition.
Materials: Colored transparent acrylic, metal fittings, and base.
Packaging: A minimalist white box featuring the Chroma logo and graphics of intersecting colored circles.
Prompt: Photorealistic premium product photography of a kinetic tabletop art sculpture called «Chroma Orbit, ” inspired by Mikhail Matyushin’s research into color perception. The sculpture consists of overlapping transparent acrylic circular discs in yellow, orange, red, pink, purple, and blue. The discs are mounted on a minimalist brushed metal stand with a cylindrical base and can rotate to create new color combinations. Natural sunlight passes through the transparent discs, casting vibrant colored reflections and shadows onto a light stone tabletop. Next to the sculpture stands a minimalist matte white packaging box featuring a clean black CHROMA logo and graphic design with overlapping translucent circles. Bright contemporary interior, soft natural lighting, elegant composition, realistic acrylic textures, architectural product photography, high detail, 8K.
Desktop Lamp «Chroma Glow»
Concept: A designer lamp inspired by Mikhail Matyushin’s research into color and visual perception. At the center of the composition is an LED light source, surrounded by translucent acrylic panels in various shades. As the light passes through the colored planes, it creates soft transitions, multicolored reflections, and shadows, transforming the lamp into a standalone art object.
Materials: Transparent colored acrylic, metal base, integrated LED lighting.
Packaging: A minimalist matte-white box featuring the Chroma logo and graphics of intersecting color planes, reflecting the lamp’s operational principle.
Prompt: Photorealistic premium product photography of a modern designer table lamp called «Chroma Glow, ” inspired by Mikhail Matyushin’s research into color, light, and visual perception. The lamp features a glowing cylindrical LED light source surrounded by overlapping vertical transparent acrylic panels in yellow, orange, pink, purple, and blue. The panels are mounted on a minimalist brushed metal base. Soft light passes through the colored surfaces, creating vibrant multicolored reflections and shadows. Next to the lamp stands a matte white packaging box with a large, clearly legible black CHROMA logo and geometric graphics featuring translucent colored panels. Clean white studio background, elegant composition, contemporary product design, realistic materials, professional studio lighting, photorealistic, high detail, 8K.
Exhibition Booth
Prompt: Photorealistic architectural visualization of a premium exhibition stand for the design brand CHROMA, inspired by Mikhail Matyushin’s research into color, light, and visual perception. The stand is situated inside a spacious, contemporary exhibition hall. The design features a minimalist black metal framework and large transparent acrylic panels in yellow, orange, red, pink, purple, and blue. The colored panels overlap, creating vibrant reflections and colorful shadows on the polished floor. At the center is a white display counter featuring a large, clearly legible black CHROMA logo. Illuminated shelves showcase designer lamps, transparent acrylic color filters, art objects, and minimalist branded packaging. Clean geometric architecture, elegant contemporary exhibition design, professional architectural photography, soft ambient lighting, realistic materials, wide-angle perspective, photorealistic, high detail, 8K.Model: OpenAI ImageGen (ChatGPT).
Production Workshop
Prompt: Photorealistic architectural visualization of a modern production workshop for the premium design brand CHROMA, inspired by Mikhail Matyushin’s research into color, light, and visual perception. Spacious industrial interior with high ceilings, panoramic windows, polished concrete floors, and minimalist architecture. Workers in black uniforms are assembling colorful, transparent acrylic lamps, kinetic art sculptures, and decorative panels in yellow, orange, red, pink, purple, and blue. Professional equipment for cutting and processing acrylic, organized workstations, shelves displaying finished products, and a packaging area featuring minimalist white CHROMA branded boxes. A large black CHROMA logo on the wall, colorful acrylic materials arranged by hue, soft natural sunlight, realistic shadows, and reflections. A clean, organized, high-end creative manufacturing studio, cinematic architectural photography, wide-angle perspective, photorealistic, ultra-detailed, 8K.Model: OpenAI ImageGen (ChatGPT).
Logo and Branding
Prompt: Create a minimalist, professional brand identity presentation for CHROMA, inspired by Mikhail Matyushin’s color theory. Pure white background. One large abstract logo composed of overlapping translucent geometric shapes in yellow, orange, coral, magenta, purple, and blue. Below the symbol, place the word «CHROMA» in bold, black, uppercase sans-serif typography. At the bottom, display six rectangular color swatches along with their HEX codes: FEB009, FD7C05, FD5029, E436A2, 6E1AB2, 1A87FE. Clean composition, precise alignment, elegant typography, contemporary graphic design, high resolution.Model: OpenAI ImageGen (ChatGPT).Refinement: Adding HEX codes while retaining the single logo and white background.
Prompt: Photorealistic professional product photography of a premium white cotton canvas tote bag for the design brand CHROMA. The bag features a large abstract geometric logo made of overlapping translucent shapes in yellow, orange, pink, purple, and blue. Below the colorful symbol is the word «CHROMA» in bold black uppercase sans-serif typography. Pure white studio background, realistic fabric texture, soft natural shadows, minimalist composition, clean product mockup, high detail, 8K.Model: OpenAI ImageGen (ChatGPT).
Prompt: Photorealistic studio product photography of a premium oversized white cotton T-shirt for CHROMA. The front features a colorful abstract geometric logo composed of overlapping translucent rounded shapes in yellow, orange, pink, purple, and blue, inspired by color perception and light. The word «CHROMA» is printed below in bold black uppercase letters. Front view, centered composition, clean white background, realistic cotton texture, soft studio lighting, minimalist fashion merchandise photography, high detail, 8K.Model: OpenAI ImageGen (ChatGPT).
Prompt: Photorealistic premium product photography of a minimalist white hardcover notebook for the design brand CHROMA. The cover features a clean black uppercase CHROMA logo near the top and a large abstract geometric composition made of overlapping translucent shapes in yellow, orange, pink, purple, and blue. White elastic closure and matching ribbon bookmark. The notebook is placed diagonally on a clean white studio surface. Soft natural shadows, realistic paper and cover textures, elegant stationery design, professional product mockup, high detail, 8K.Model: OpenAI ImageGen (ChatGPT).
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