Hypergraphics for Vedomosti

The mural was created for the office of the youth media outlet «VEDy”—a project of the newspaper Vedomosti. The artistic concept is rooted in the idea of modern media as a space where diverse perspectives, voices, and storytelling methods intersect.

The composition is divided into three independent parts, each created by one of the artists—Maria Kulagina, Victoria Ovcharenko, and Aleksandra Eremina. This collaborative format becomes integral to the project’s concept: three distinct artistic languages coexist within a single space, reflecting the diversity of the young audience and the multiplicity of creative approaches.

The central compositional focus is the large-scale typography featuring the letter «B» and the media’s name. Created by Victoria Ovcharenko, it not only forms the main visual anchor but also unifies the two illustrative parts into a single composition. Flexible lines surrounding the typography connect all three fragments, transforming them into a cohesive graphic statement.

The left and right sections explore the thematic field of «VED.» These pieces gather narratives related to youth culture, the digital environment, urban life, communication, creativity, education, and the current news agenda. The illustrations are rich with numerous details and small visual stories—which can be viewed as individual episodes or as a unified portrait of the contemporary generation.

All work was executed strictly in black and white. This decision directly references the nature of print media: black text on a white page forms the foundation of the project’s visual language. The monochrome accentuates the graphic nature of the illustrations, unifies three distinct artistic styles, and creates a compelling connection to the legacy of the «Vedomosti» newspaper while maintaining the contemporary, dynamic feel of youth media.

A mural not only shapes the identity of an office space but also serves as a visual metaphor for the publication—a place where diverse ideas, people, and creative approaches converge into a single media product. This is precisely why the collaborative work of three designers is not merely an artistic technique, but a reflection of the project’s philosophy itself: the diversity of perspectives becomes the source of new meanings.