Concept
The collection explores the metaphor of «urban survival.» We take the DNA of hiking—technical fabrics, layering, utilitarian design, and pockets—and reinterpret it through the lens of urban rhythm. The main character is the «parasitic flower»: a symbol of how beauty pushes through asphalt and concrete, fueled by urban energy.The visual code is «aggressive minimalism» infused with biophilic elements. It’s not simply a «military style»; it’s the aesthetics of survival, where every piece solves a real problem (wind protection, mobility, transformation) while simultaneously functioning as a fashionable accent rather than mountaineering gear. This is next-generation fast fashion: conscious practicality paired with bold design.Target Audience
«Urban Pioneers.» These are young women aged 20–28—Millennials and Gen Z. They live in megacities, balancing academics, early careers, and an active social life. Their day involves commuting via subway or commuter rail and switching locations frequently. They value freedom, sustainability, and time, but they are unwilling to compromise on style. They need clothing that works like clockwork: suitable for a lecture in the morning and an exhibition or bar in the evening.
Capsule Collection Assortment
- Full-length floral skirt with trim inserts and zipper
2. Windbreaker with a hood, floral insert, and athletic mesh panel with zipper
3. Cropped vest with pocket and ruching
4. Long top constructed from multiple zippered pieces
5. Floral skirt made from two-ply fabric
6. Transforming windbreaker with zippers
7. Leggings with zippered inserts
