Help an artist understand how to create their work, select the appropriate technology, and find a workshop to realize a project.

The media platform addresses students in art programs and emerging artists who work with physical objects and encounter production challenges. A user may have a sketch, a description, or a finished digital model, but they struggle to determine the suitable material, manufacturing method, and required file specifications for production.

«CEKH» gathers information on workshops and contractors into a single system. For each production, available technologies, materials, order types, and input data requirements are specified. The user also receives information on the stages that may be needed to realize a specific piece and what should be prepared before contacting the executor.

A dedicated function of the media involves AI. The user describes the work idea or uploads a sketch. The system suggests possible production methods, explains the sequence of steps, and helps formulate the technical specification for the workshop. Afterward, the user can proceed to select suitable contractors.

The media materials explain production processes in simple language. Users can learn how to prepare a file for laser cutting, what data is needed for cost estimation, how to choose the material thickness for an object, and what to clarify with the workshop before production begins.

The user understands how to realize their work, finds several suitable workshops, and can independently prepare the initial request for a contractor.

Translate the artistic concept into a clear production brief and find an executor proficient with the necessary technology.

The user understands the core production stages of their work, knows which materials and technologies are suitable for them, and receives several workshops for further consultation.

Over four weeks, the goal is to build a database of 40 workshops and publish 10 articles on the production of artworks. The service will be tested with 8 students and emerging artists. A minimum of six participants after using the media must be able to select an appropriate production method, find at least two suppliers, and create a clear request for a cost estimate.

Segment: Contemporary art and the production of artworks.

Niche Topic Workshops and contractors that assist artists in realizing physical objects. The focus is on production facilities working with metal, wood, plastic, and other materials. A dedicated focus is also given to the fabrication of exhibition structures.

Key Areas Metalworking and welding. Working with wood and CNC machinery. Production of plastic objects. 3D printing and scanning. Casting. Printing on finished materials. Fabrication of exhibition installations.

Geography In the initial phase, the media will work with workshops in Moscow and the Moscow Region. This allows for compiling a detailed database and verifying information about each contractor’s capabilities.

Workshop Selection The catalog will feature production facilities that clearly describe their technologies and provide examples of completed projects. For each workshop, the materials used, available work dimensions, and requirements for source files will be specified. The capacity to handle unique artistic commissions will also be noted.

Media Scope The catalog does not include art supply stores or services for mass-producing souvenirs. The primary focus is on contractors capable of working on individual artist projects and non-standard production challenges.

Research Methodology Desktop research of production workshop websites, contractor catalogs, and specialized media. Additionally, publications from art studios and materials on creating exhibition projects were studied.

Search Queries Primary search terms included: «art object production, ” „custom sculpture fabrication, ” „artist workshop, ” „exhibition structure production, ” „laser cutting for artists, ” „3D printing sculptures, ” and „installation fabrication.“

Selection Criteria The research includes projects that address at least one requirement of the future media landscape. This may involve finding a contractor, assisting with technology selection, or providing support for the production of an art object. The most functionally similar projects from various categories were selected for detailed comparison.

Scope of Research The snapshot is set for October 2026. The primary focus is on services and workshops accessible to artists in Moscow and the Moscow Region. International projects are used as supplementary references for service structure and information presentation. The selected competitors are examined as examples of existing approaches, without evaluating their popularity or quality.

Seven Comparison Criteria
1 How well the service is suited for producing an individual art project
2 Clarity of information regarding available technologies and production capabilities
3 Ability to begin the search based on an artistic idea or sketch
4 Information about file requirements and technical specification preparation
5 Availability of examples of completed art objects
6 Ability to assess production stages before contacting a contractor
7 The user journey from an initial idea to selecting a workshop and submitting the first cost estimate request

Direct CompetitorsPIMTEKH
Helps realize large-scale artistic objects from a digital model or original sketch.What is confirmed: The company works with sculptures, set designs, and master models. The production process includes digital preparation, robotic milling, and assembly. The website showcases major art objects and architectural forms.Presentation and Formats: The site’s main format is built around technologies and realized projects. The user sees production capabilities through specific examples.Takeaway for the Project: We borrow the clear description of the production stages. What sets our media apart is its earlier focus. A user can begin with the artistic idea and determine possible methods of realization before contacting the workshop.Make It London
The workshop specializes in fabricating artistic objects and assists creators in realizing individual projects.What is confirmed: Production handles sculptures and objects of various scales. The team creates CAD drawings and prepares files for laser cutting. CNC machining, casting, and mold making are also used. The workshop provides technical consultation for the project.Presentation and Formats: Process photography plays a significant role. Through these images, one can see the object in the workshop before the final result appears.Takeaway for the Project: We adopt the focus on the manufacturing process and the connection between the artistic concept and technical realization. This approach could form the basis of our editorial content.

Indirect CompetitorsYouDo
It allows users to find a provider for a specific task through an open ordering system.What is confirmed: The user formulates a task and receives proposals from providers. Selection is based on the service description, the specialist’s profile, and reviews.Submission and Formats: The platform is designed for a wide range of services. Artistic production exists within the general specialist search system.Takeaway for the Project: We will borrow the task-based search scenario. In our media project, this scenario will be adapted for contemporary art production and supplemented with technical specification preparation.

Institutional Competitors

Svods Center for Artistic Production at GES-2 Provides artists with access to professional workshops and technical specialists to work on their own projects.

What is Confirmed: Svods houses specialized workshops and studios. Artists can use equipment independently or request assistance from technical specialists.

Presentation and Formats: The website details the internal production structure and the arrangement of the workshops. The focus is on access to equipment and working within the institution.

Takeaway for the Project: Svods demonstrates the importance of production infrastructure for the artist. The principle of dividing by workshops and technologies is useful for our media. The distinction of our project is the open search for various independent contractors outside of a single institution.

Garage Museum Studios Offers artists workspace and resources to develop their projects.

What is Confirmed: The program includes individual workshops, shared workspaces, and spaces for project execution. Residents gain access to the Museum’s resources and support.

Presentation and Formats: The studios exist as a program to support artists. Access to the spaces is linked to a residency model and participant selection.

Takeaway for the Project: We borrow the understanding of production as part of the artistic ecosystem. Our media helps find an external contractor for a specific task without requiring participation in a residency program.

Potential CompetitorsTotum 3D
Specializes in 3D printing, scanning, and engineering modeling. It also works with master models for molding.Potential Competition: Currently, this service is focused on a specific set of technologies. It could become a closer competitor if it expands its offerings to include artists and incorporates production solutions tailored to artistic challenges.Takeaway for the Project: We will borrow the detailed technical explanation of model preparation for production.Atelier GES-2
An open workshop where visitors can work with materials and create their own projects.Potential Competition: Its format centers on independent work within the institution. It could approach our project if it develops digital navigation for technologies and production scenarios.Takeaway for the Project: We will adopt the simple entry point for working with materials and the clear explanation of the production process.

The Website as the Primary Media Platform
The site hosts a catalog of workshops and contractors. Users can search for production based on material, technology, or object type. Separate sections are dedicated to production instructions and case studies of realized artistic projects. AI assists in starting a search from an idea description or an uploaded sketch.Channel Goal: To help the user navigate the core journey from an artistic idea to selecting a suitable contractor.User Journey Stage: Problem-solving. The user already understands that they need a piece of work produced and comes to the site seeking a specific realization method.Telegram as a Regular Contact Channel with the Audience
Short articles about workshops and technologies are posted on Telegram. Examples of production solutions and announcements for new articles with links to the site are also published. The channel helps maintain continuous contact with artists between specific production tasks.Channel Goal: To bring the audience back to the media and foster the habit of regularly consulting the project for new production solutions.User Journey Stage: Awareness and return. The user encounters helpful material, saves it, and later returns to the project when a new task arises.Search and Partner Publications as Audience Acquisition Methods
Editorial content addresses the practical needs of artists regarding production. Publications in the channels of art schools and independent workshops introduce the project to new users. Additional channels could include partnership content with institutions that work with young artists and the production of exhibitions.Channel Goal: To attract new users who have encountered a specific production challenge and are seeking a way to solve it.User Journey Stage: First encounter. The individual finds the project through a search query or a partner’s publication and accesses the media for the first time.

General User JourneyFirst encounter via search or a partner publication
→ website visit
→ describing the artistic concept and selecting the appropriate technology
→ exploring suitable production methods
→ comparing workshops
→ preparing a request for a contractor
→ contacting a workshop
→ returning to Telegram and the website for the next production task