Udelka is a famous flea market, one of the most authentic spots in St. Petersburg—a treasure trove of unique artifacts miraculously preserved to this day.
The visual identity for the «Udelka» flea market is inspired by the aesthetic of vintage items and nostalgia for the past. The core concepts draw upon images associated with vintage goods, Soviet-era manufacturing, antiques, and collectible items. The branding reflects the St. Petersburg underground scene, Soviet typography, references to the 90s, and the market’s history.
Original size 3137x1768
Original size 2480x1134
Original size 2480x1056
Signature Display Font
Original size 2108x1405
Original size 2108x1189
Original size 2108x1189
Original size 2108x1189
Original size 2108x1174
Original size 2108x1352
Original size 2108x1358
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Winner of the Next Generation 2025 Contest «Brand Identity» Category