The project goal is to develop a distinct energy drink brand for young adults aged 18–25—a brand that won’t be embarrassing to bring to a party.
Idea Generation
At the core of the design concept is a secret oracle. The bottle answers the questions posed to it, but the answer is revealed only in the darkness through the use of luminescent paint. The identity and packaging design are built around a variable typeface from which the logo, predictions on the bottle, and the pattern on the packaging are assembled. The main graphic element—an acidic distortion—conveys the atmosphere and mood of a party.
Idea Generation
Idea Search
Idea Generation
Idea Generation
Idea Search
Idea Generation
Idea Generation
Final Concept
Fundamental Design Elements
Variable Font
Glim square font
Glim round font
Grim Triangular Font
Variable Font
Variable Font
Variable Font
The identity and packaging design are built on a variable typeface from which the logo, predictions on the can, and the packaging pattern are assembled.
The main graphic motif—acidic distortion—conveys the atmosphere and mood of the party.
Brand Slogan