The Maslenitsa Festival at the Nikola-Lenivets art park is an event with its own unique atmosphere—mystical dances around bonfires, people in masks, and the grand final burning of an art object. The project is constructed as a flexible visual system based on a single illustration. The key imagery includes masked figures and the nature spirits who come into the human world for one night. The scaling system allows the same image to function both as a complete poster and as a rhythmic pattern for merchandise, maintaining recognizability across any medium.
Original size 1956x1015
Original size 1579x1116
Original size 1579x1116
Original size 1579x1116
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Original size 1754x1240
Original size 1754x1240
Original size 1579x1116
Original size 2528x1696
Original size 2000x1333
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Original size 2528x1696
Original size 2528x1696
Original size 1754x1240