Данный проект демонстрирует процесс создания айдентики для бренда термосов и бутылок «Vyreza» («Выреза́») при помощи искуственного интеллекта. Работа основана на уже существующей идее ланчбокса-туеска в русском стиле, и использует ИИ для создания новых элементов фирменного стиля.
Исходный проект
Ссылка на исходный проект: https://portfolio.hse.ru/Project/188732
Генерации изображений продуктов
Flux: insulated round tiffin lunch box with an opened lid; modern style; stainless steel interior, wooden dark brown with red accents exterior; wood-carving in the style of russian folk art, khokhloma;
Flux: tea thermos; wood-carving exterior in the style of russian folk art; red accents; monochrome khokhloma, gzhel, floral intricate motifs; eco-friendly; minimalistic;
Flux: a tea thermos, metal vacuum flask, woodwork, wood carving, russian folk style, red accents, monochrome khokhloma, gzhel
Flux: transparent water bottle; contemporary; painted with dark brown and red elements of russian folklore art inspired by gzhel, khokhloma; infused with herbs; patterns in floral motifs; photorealism
Пространство
Flux: interior design, commercial space, open plan, craft goods, woodwork, minimalistic, cotton textiles, wooden floors, high ceiling, large window viewing a city street, red accent wall, russian folk style
Айдентика
Flux: a logo for «Vyreza»: a brand of thermoses, reusable bottles and lunch boxes, modern potery, russian folk style and khokhloma and gzhel motifs in its design; browns and red accents; wood-carving
Поиск шрифта при помощи сервиса Font Brief: был выбран шрифт NewForest
Ideogram prompt: A logo for «Vyreza», a brand of thermoses, reusable bottles, and lunch boxes. Minimalistic simplified logo features a samovar and teacups. Black, brown with red accents. There are khokhloma and gzhel motifs. The overall design has a modern look and russian folk style.
Также был использован Photoshop и шрифт NewForest.
Flux: generate a mockup of printed materials (t-shirts and tote bags) on a white background for the «Vyreza» in minimalistic style using russian folk motifs. Use black, brownand red accents. Use russian folk floral motifs, associated with gzhel, khokhloma. Modern style. Use pictures of tea kettles, cups, flowers.
Ideogram: generate a mockup of printed materials on a white background for the «Vyreza», a brand of thermoses, reusable bottles, and lunch boxes in minimalistic simplistic folk style.
Использованные нейросети: Flux: https://www.krea.ai/apps/image/flux Ideogram: https://ideogram.ai/