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What is «beautiful» in design? An author’s edition

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«What is ‘beautiful’ in design?» This is a collection of subjective opinions on beauty from representatives of various professional fields. Respondents share in what context they use or do not use the word «beautiful, ” what meaning they ascribe to it, and provide examples of what they consider beautiful.

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Original size 1920x1080

During the research, approximately 50 interviews were conducted and edited. Each interview was approved by the respondent. I spoke with graphic designers, typography designers, book designers, web designers, typographers, art historians, film studies specialists, and representatives from philology, biology, geography, programming, and social anthropology.

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The interviews have a two-part structure. The first part consists of answers to specific questions, which are visually illustrated by context notes within the interview. The second part is a free selection of images chosen by the creators, with no limitations. I asked the respondents to send me examples of what they consider beautiful; authors who wished to do so included comments alongside their images.

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The publication maintains a distinctly neutral tone. The text works in contrast with the images. I intentionally do not interfere with the voices of other authors through my design; I simply give them the space to speak. The underlines in the questions represent my own authorial voice. The choice of color is subjective because it is the color I assign to my own voice. It is sufficiently neutral, allowing me not to «overpower» the respondents, yet simultaneously setting myself apart from them.

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Original size 1920x1080
Original size 1920x1080
Original size 1920x1080
Original size 1920x1080
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Original size 1920x1080
Original size 1920x1080
Original size 1920x1080
Original size 1920x1080
Original size 1920x1080
Original size 1920x1080
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«Beautiful» is not the antonym of «functional»; they are two concepts that exist on different planes and can coexist simultaneously.

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What is «beautiful» in design? An author’s edition
Project created at 29.05.2026