«Space» is a multifunctional public cultural center that unites education, creativity, and recreation. Lectures, workshops, concerts, exhibitions, and meetings are held here, forming an open environment for community and collaborative creation.
Identity and motion design convey the sense of a vibrant, ever-changing yet interconnected space that unites diverse people and becomes a new focal point for the urban community.
The foundation of the visual language was the concept of space as a living, flexible environment that constantly changes with the people within it. Therefore, the primary graphic device is typographical deformation: the text stretches, compresses, and transforms, adapting to different events and usage scenarios of the space.
Compositions are built upon large typographic masses, the contrast between negative and positive space within the frame, and the constant interplay between text, photographs, and graphic shapes.
Images of people and events are rendered in black and white because the identity already features highly active elements (distortion, contrasting colors).
Furthermore, the promotional video utilizes custom masks for image manipulation.
PROMO VIDEO
CARRYERS
