MARKET ANALYSIS
Polaris PSJ 0601
╋ Easy Assembly
- Difficult to Clean
- Heavy
Wellra TGJ50S
╋ Style
- Difficult to assemble
- Difficult to clean
Tribest Slowstar
╋ Lightweight assembly
- Difficult to wash
- Heavy
USER PAIN POINTS
✦ difficult to assemble
✦ hard to clean
✦ bulky size
MARKET LEADER
HUROM
Hurom Alpha Plus H
╋ Compact
╋ Easy to clean
╋ Simple assembly
╋ Fine mesh
Hurom Chef GI-SBE08
╋ Easy to wash
╋ Easy to assemble
╋ Long neck
Hurom H-100-BBEA01
╋ Easy to clean
╋ Easy to assemble
╋ Cup stand
PERFECT JUICER
✦ compact
✦ modular
✦ simple
ARCHETYPE ANALYSIS
CHOSEN BRAND
GENTLE MONSTER
BRAND DNA
The brand was initially created as an experiment and continues its life by proposing new experiments and fresh ideas.
BRAND MISSION
EXPAND THE BOUNDARIES OF DESIGN
BRAND VALUES
✦ Innovation
✦ Nonconformity
✦ Unpredictability
TONE OF VOICE
BRAND VISUAL LANGUAGE
✦ Futurism
✦ Excess
✦ Complex Geometry
✦ Bold Graphics
USER PROFILE
The target audience for Gentle Monster is young, progressive women who value innovation, technology, and self-expression.
These women appreciate aesthetics and premium quality, but prefer bold textures and interior forms—a consideration that must be taken into account during design.
Considering the age and values of these women, their lifestyle must also be factored in; therefore, the juicer needs to be mobile, sleek, and lightweight.
MUDBOARD
TECHNICAL SPECIFICATION
To design a sculptural, unexpectedly designed juicer that is also ergonomic and utilitarian in use, and is easy to disassemble and clean.
SKETCHES