TSELOVAT’SA NE BUDEM PARTY ORGANIZATION
BY PIROGOVA
The main objective was to create an atmospheric event that brought together the audience from By Pirogova and people close to me.
Additionally, a goal was to generate high-quality visual content to promote my personal social media accounts (photographer at the event: Malika Khairullina).
The party’s title worked perfectly against the elegant, minimalist aesthetic of the event, which served as the visual code.
The main focus was on the feeling of belonging, the aesthetic, and the relaxed atmosphere.
PREPARATION AND IMPLEMENTATION
I personally handled the venue search (including viewings, liaising with intermediaries, and booking), event promotion and guest invitations, ticket sales, and logistical tasks (purchasing snacks, drinks, and decorating the space). I took full responsibility for the event’s execution and ensuring all guests had a comfortable experience.
Additionally, a professional photographer was hired during the event, which allowed us to promote it effectively across social media.
PROMOTION AND SMM STRATEGY
— Promotional teasers in Stories and posts throughout the month to build anticipation for the event; — Professional photography during the event; — An Instagram post-recap, in collaboration with a photographer, formatted as a carousel featuring atmospheric shots; — Guest posts on Instagram and the Telegram channel dedicated to the concluded event.
*Meta is recognized as an extremist company in the Russian Federation.
