«BE.» — an art space and design shop that grew out of the idea of an afterparty following the Cosmoscow contemporary art fair.A one-time event has transformed into a permanent meeting place for art and everyday life.The space brings together an exhibition gallery, a design object shop, a café, and a venue for creative events.The shop features original objects, printed publications, clothing, and accessories created specifically for «BE.»The core concept of the project remains the same: be yourself, be present, be together.
Key visual element
Visualization of the «BUDY.» art space. Generation using artificial intelligence.
«BE.» — the concept for an art space and design shop, developed from a student project—an afterparty for the Cosmoscow contemporary art fair.
The main idea behind the redesign is to transform a temporary event into a permanent cultural venue while preserving the brand’s original philosophy.
The new space integrates four components: a contemporary art gallery, a designer object shop, a cafe, and a venue for creative events.
To develop the project, a new line of signature products is being created: printed publications, collectible posters, everyday objects, apparel, and accessories.
The visual system is built upon an original experimental logo, high-contrast typography, industrial aesthetics, and a combination of black, white, and orange.
The project’s core idea is to integrate contemporary art into everyday life.
Identity
At the core of the «BE.» identity is an original experimental logo created for the Cosmoscow afterparty project.As the project evolved into an art space, the asymmetrical composition of the letters, large typography, and high-contrast black-and-white graphics were retained.The brand style is expanded through the addition of orange, new typographic solutions, and a system of media applications.The updated identity is used in the design of the space, on packaging, printed materials, apparel, and promotional collateral.
Brand Identity Holders
Products
BE. ZINE 001
BE. ZINE 001 — a collectible print publication from the art space, dedicated to contemporary art, independent artists, and visual culture. The journal unites photography, experimental graphics, and original creator materials.
Generation Prompt
Create a photorealistic still life photograph for the independent art journal «BE. ZINE 001, ” intended for the conceptual design shop „BE. ART SPACE & DESIGN STORE.“
On a light concrete table rests a large A4-sized magazine with a dense, matte cover. Nearby are several open pages featuring experimental graphic compositions and modern art photography.
The cover is milky white with a large orange geometric plane. Leave blank space for manually placing the original „BE.“ logo in Photoshop later.
Aesthetic: independent art publishing, Swiss graphic design school, experimental typography, intellectual minimalism.
Color Palette: black #111111, milky white #F2F0E9, orange #FF5A1F.
Natural side lighting, realistic paper texture, soft shadows, professional product photography.
Horizontal composition 16:9. No text, letters, logos, pseudotext, or watermarks.
BE. PRINT 001
Collection art print, created for the design shop «BUD.». The experimental graphic combines architectural forms, contrasting color planes, and the brand’s visual language.
Prompt for generation
Create a photorealistic product photograph of the collectible art print «BE. PRINT 001» for the conceptual design store «BE. ART SPACE & DESIGN STORE.»
At the center of the composition is a large A2 art print, framed in a thin black metal frame. The print is leaned against a light concrete wall in a minimalist gallery space.
The image on the print is an abstract, experimental composition featuring large black geometric shapes, fragments of architectural silhouettes, and one bright orange accent. The composition is asymmetrical, featuring expressive negative space.
Visual style: contemporary graphic art, independent art galleries, experimental typography, Swiss graphic design school, intellectual minimalism.
Color palette: black #111111, milky #F2F0E9, orange #FF5A1F.
Leave empty space at the bottom of the print for later manual placement of the original «BE.» logo in Photoshop.
Realistic texture of art paper, matte print, thin metal frame, soft natural lighting, professional product photography.
Horizontal format 16:9. No text, letters, logos, pseudotext, or watermarks.
BE. OBJECT 001 / CERAMIC CUP
Author’s ceramic mug featuring a sculptural geometric handle. Part of the object design collection created for the «BUD' " store.
Prompt for Generation Create a photorealistic product photograph of the designer ceramic mug «BE. OBJECT 001» for the conceptual design store «BE. ART SPACE & DESIGN STORE.»
The composition’s center features a large ceramic mug of an unusual sculptural form with a wide, geometric handle. The mug’s color is milky white (#F2F0E9), and the surface is matte and slightly textured.
The mug rests on a light concrete pedestal in a minimalist gallery space. A small, orange card without text lies beside it.
Leave a large, clean space on the mug’s front surface for later manual placement of the original «BE.» logo in Photoshop.
The aesthetic should evoke contemporary product design, independent art galleries, and conceptual design stores. The object must look like an authentic, purchasable collectible designer piece.
Color Palette: black #111111, milky #F2F0E9, orange #FF5A1F, concrete gray.
Professional product photography, soft natural side lighting, realistic ceramic texture, expressive shadows, high detail.
Horizontal composition 16:9. No text, letters, logos, placeholder text, or watermarks.
BE. OBJECT 002 / MAGAZINE HOLDER
A collectible stand for books and art magazines crafted from bent sheet metal. Its geometric design and signature orange color transform a functional item into a standalone work of art.
Generation Prompt
Create a photorealistic still life photograph of the collectible designer book and art magazine stand, «BE. OBJECT 002, ” for the conceptual store „BE. ART SPACE & DESIGN STORE.“At the center of the composition is a sculptural stand made of bent sheet metal featuring unusual asymmetrical geometry. The material is matte, bright orange metal (#FF5A1F).Two art magazines with milky-white covers and no text are placed on the stand. The construction appears functional, stable, and suitable for actual production.The object rests on a light concrete pedestal within a minimalist gallery interior.Aesthetics of contemporary industrial design, collectible furniture, and independent design boutiques. Color palette: black
, milky white
, orange #FF5A1F.
Professional product photography, natural side lighting, realistic materials, soft shadows.Horizontal aspect ratio 16:9. No text, letters, logos, placeholder text, or watermarks.BE. OBJECT 003 — Table Lamp
Collectible table lamp featuring an asymmetrical geometric shade. The contrast between matte black metal and vibrant orange continues the visual language of the «BUD’Y.» brand.
