A branding project for a Russian olive farm that combines olive cultivation and olive oil production. The concept is rooted in the idea of the olive as a local product, merging Southern natural aesthetics with a representation of Russian manufacturing.
Problem
The absence of an integrated branding system for the Russian olive industry that unites the product, its values, and its communication.
Solution
Developing a brand concept, positioning, and expressive visual language to form an image of the Russian olive industry, reflecting the product’s character and the farm’s unique features.
Target Audience
Men and women aged 25–65, primarily residents of major cities, with a medium to upper-middle income level. They are interested in gastronomy, local products, ecological and conscious consumption, and travel. This audience pays attention not only to the product’s price but also to its composition, origin, packaging, and manufacturer.
Brand Platform
Archetype
Researcher + Creator. Archetypes create the image of a modern and natural brand with a distinct authorial character.Character
Free, organic, unique, serene, confident.Values
Naturalness, locality, quality.Unique Selling Proposition
Olive oil connected to the character of a specific landscape and the history of its human cultivation.Mission
To demonstrate that a high-quality olive product can have Russian origins, while maintaining a connection to nature, the land, and the tradition of cultivation.Competitors
The Russian olive oil market is still heavily reliant on imports, with over 97% of the market attributed to foreign products as of 2026. Major supplying countries include Italy, Spain, Turkey, and other Mediterranean nations. However, domestic olive oil production in Russia does exist, though on a much smaller scale.
Direct Competitors
WINEPARK — a vineyard in Crimea featuring its own olive grove. Olive trees are cultivated there, the harvest is collected, and proprietary olive oil is produced.
Indirect competitors include Russian companies involved in the production or processing of olive oil, though not all of them grow their own olives in Russia. These brands compete within the product category, but not as direct equivalents to Russian olive cultivation.
International Competitors
Overseas olive groves actively link their product to the territory, nature, and production traditions, effectively turning the farm itself into part of the brand. Contemporary brands, meanwhile, combine local identity with a premium and modern visual presentation.
Project Team
Identity
1. Estate Signage 2. Estate Navigation / Wayfinding 3. Social Media 4. Plantation Staff Uniform 5. BillboardPackaging
1. Oil bottle2. Label
3. Paper bag
4. Shipping box
5. Packing paper
6. Wooden crate
