«Favor» is a clothing brand inspired by church traditions, with the goal of drawing young people to study such a rich cultural and historical layer of the country as the church.
A profound reinterpretation of ecclesiastical art traditions restores authentic significance to sacred imagery, displacing the superficial use of religious symbolism in fashion.
The brand name reveals its philosophy: clothing reflects the soul. The buyer is a source of light. «Favor» is the mirror that helps them shine brighter.
Visual Language. Ornamental Typeface
The corporate identity and apparel design are based on accent typography and its ornamental extension, developed using grids from church and traditional Russian folk ornamentation, as well as ecclesiastical architecture.
The brand’s visual language exists on the boundary between typography and ornamentation: the letters duplicate and connect to create a unique pattern.
Fashion Collection Design
The brand’s debut collection includes the following pieces:
[1] «Truth» Evening Gown [2] «Sources of Life» Wrap Skirt [3] Ornamental Porch Pillars [4] «Our Father» and «Everything in Its Season» Scarves
Each piece tells its own story, creating a dialogue with the consumer much like church ornamentation, where every element is imbued with meaning.
Each garment is inspired by Bible quotes or prayers, inviting the viewer to reflect on the most essential aspects of the human experience.
Branding Guidelines
The logo is designed in the style of a Christogram, where the first letter of the name flows into a cross.