Slavgorod actively promotes local crafts, the history of which spans centuries. Thanks to local residents' initiatives, these traditions continue to thrive. However, a significant part of the city’s history—its seafaring past—remains only in the museum archives.
The «PROPOY» brand will serve as a conduit between the present and the historical past of seafaring, much like the confluence of the Pronya and Sozha rivers became the foundation for the city.
The brand’s product is a collection of modular dinnerware sets.
This is an interactive memory builder that assembles a «small-scale model of Slavgorodchina» within the user’s home, visually and emotionally transporting them into the history of shipping.
We already have ready-made scenarios for the locations in Slavgorod. However, local producers face the challenge of distance—culinary spots are far apart and lack a unifying concept. Consequently, tourists have insufficient motivation to visit all the locations. Due to selective perception, the city’s potential is not being fully realized.
Each location features an «ambassador”—a piece of tableware—and together, they form a unified image of the city through a unique form that allows them to „merge like two river currents.“
