Product Description
Initially, «Ender Colors» was an exhibition project dedicated to artist Maria Ender. Under the new concept, we decided to take this visual language beyond the exhibition space and transform it into an independent brand of creative products. Thus, «Ender» was created—a modern brand of art supplies where color becomes the primary means of self-expression. The identity retains the bright watercolor gradients, pigment textures, and smooth line that unify diverse visual media. We developed three product collections: «LIGHT”—watercolor paints, „ORGANIC”—sketchbooks, and „LINE”—brushes. Subsequently, we applied this unified visual language across packaging, advertising campaigns, merchandise, the official art store, and promotional materials. The project’s outcome is the transition from the identity of a cultural event to a cohesive commercial brand system—one that can be seen, held, and utilized in one’s own creative work.
Old Project
Rebranding
Prompt: Use case: logo-brand. Create ONE standalone Cyrillic typographic wordmark for the contemporary expressive fine-art supplies brand «эндер». Exact text, verbatim: «эндер», lowercase Cyrillic, and no other letters, subtitles, or symbols. Soft yet distinctive geometric letterforms, generous rhythm, sophisticated editorial proportions. Flat solid dark ink on a genuinely transparent background—no gradients, no 3D, no mockup, no paint splashes, or decorative frames. The mark must remain legible on product packaging, print collateral, store signage, and small digital placements.
Product Visualization
Watercolor / Open Enrollment
Watercolor Prompt:
Use case: product-mockup. Create a photorealistic premium, closed rectangular metal watercolor paint tin with a printed paper sleeve for the brand «Ender, ” series „SVET, ” featuring 12 colors. Show the tin in a clean three-quarter product shot, complete with realistic metallic edges, a cream surface, and a subtle natural shadow. The sleeve should feature expressive, pigment-textured watercolor fields transitioning from ultramarine blue (3F5CD8) through lavender (C19BEA) to warm orange (FF8354). Add one flowing turquoise-green watercolor brushstroke inspired by (44B58A), displaying lively, variable thickness. Place a clean white „Ender“ wordmark and the large Cyrillic title „SVET“ exactly once. Include a lower ivory information strip with precise labels: „АКВАРЕЛЬ, ” „12 ЦВЕТОВ, ” „СЕРИЯ 01.“ Premium, modern adult art-supplies packaging, not children’s stationery; accurate Cyrillic characters and no extraneous text.
Sketchbook / Use Case
Sketchbook Prompt:
Use case: product mockup. Create a photorealistic hardcover square watercolor sketchbook, 200×200 mm, for «Ender, ” collection „ORGANICA.“ Show a single tactile art paper book, slightly angled, with a visible cream linen-like spine and thick pages, on a softly lit warm ivory background. Cover graphics: organic living watercolor color fields moving from deep marine blue 174E63 to teal 46A99B and soft lime D8E78C, featuring lavender-violet pigment blooms and one expressive warm coral flowing hand-painted line. Large, correctly spelled white Cyrillic title „ОРГАНИКА“ and the smaller brand name „Ender.“ A calm ivory belly band reads „SKETCHBOOK, ” „24 SHEETS, ” „300 G/M².“ Design for adult artists—sophisticated and tactile, with realistic photographic shadows.
Prompt for open sketchbook: Use case: product mockup. Show the approved «Ender / ORGANICA» premium watercolor sketchbook opened to reveal expressive abstract organic shapes and watercolor color studies on natural cream 300 g/m² textured paper. The left page features overlapping translucent watercolor forms in muted blue, terracotta, orange, olive green, and dusty pink, complemented by delicate free-flowing pencil lines. The right page displays vibrant watercolor swatches in cobalt blue, turquoise, lavender, coral, and golden yellow, with realistic pigment bleeding and subtle paint splatters. The approved vivid marine-teal-lavender cover with the «Ender / ORGANICA» branding remains recognizable on a closed sketchbook beside the open one. Minimal warm beige art studio surface, soft natural daylight, authentic watercolor textures, tactile paper grain, realistic shadows, and premium editorial product photography. Emphasize the physical sketchbook, natural artistic imperfections, and photorealistic materials—no made-up copy, additional products, or artificial CGI effects.
Brush Set / Use Case
Prompt for brush set packaging: Use case: product-mockup. One slim upright rectangular box, approximately 105×285 mm, for an «Ender» three-piece watercolor brush set named «LINIYA.» Premium paper carton with a large central transparent window revealing exactly three real brushes: one fine round brush, one medium round brush, one flat brush, all featuring elegant deep-violet handles and metallic ferrules. Lively watercolor packaging in coral, pink, and purple, incorporating one prominent, expressive mint-turquoise curved brushstroke inspired by 8EDCC5. Display the exact white Cyrillic «Ender» and large «LINIYA.» Include an ivory bottom band featuring «КИСТИ,» «3 ШТ.,» and «АКВАРЕЛЬ.» No numbers or brush-size labels on the handles. Warm, neutral studio background, photorealistic product rendering, no duplicate brushes.
Prompt for use case: Use case: product-mockup. Premium editorial product photography of three real watercolor paintbrushes from the «Ender / LINE» collection, arranged diagonally and parallel to each other on a large sheet of textured natural cream watercolor paper with softly torn deckled edges. The brushes feature elegant deep violet wooden handles, polished silver ferrules, and realistic natural brown bristles in three different shapes: fine round, medium pointed round, and wide flat. Beside each brush, show a corresponding expressive watercolor test stroke: a delicate flowing ultramarine-blue line, a vibrant semi-transparent pink curved stroke, and a broad textured turquoise wash. Emphasize natural pigment diffusion, subtle color gradients, visible paper grain, and authentic watercolor textures. Warm soft daylight, gentle realistic shadows, minimal beige studio background, sophisticated artistic composition, photorealistic materials, high-end stationery aesthetic. Clean handles without logos or numbering, no packaging, no text, no additional objects.
Prompt:
Use case: product-mockup. Photorealistic campaign hero still life showing the three APPROVED «Ender» products together on a warm ivory art-paper background: the «SVET» 12-color watercolor tin in front, the square «ORGANICA» sketchbook standing on the left, and the tall «LINIYA» transparent-window box with exactly three brushes on the right. Preserve each original packaging shape, logo, vivid watercolor palette, typography, and information bands. Arrange with convincing shared perspective, soft studio shadows, and visual balance. A fluid translucent turquoise watercolor stroke travels subtly across the foreground, visually linking the products. No new SKUs or text.
Keyvis
Prompt:
Use case: ads-marketing. Design and realistically present a horizontal «ender» digital key visual on a large 2:1 LED display inside a contemporary metro station or transit lobby. Campaign idea: «Watercolor as Art.» On the display, a refined diagonal flow of airy, semi-transparent watercolor pigment moving from saturated cobalt and violet into soft coral and orange; allow generous breathing room and convincing watercolor paper granulation. Clear white Cyrillic «ender» and exact slogan «Watercolor as Art.» The surrounding metro architecture, stairs, reflective tiled floor, and screen reflections should be photorealistic with subdued interior light. Keep all design strictly within the LED screen frame.
Prompt:
Use case: ads-marketing. Photorealistic vertical 2:3 citylight advertising display for the watercolor art-supplies brand «Ender» on a pleasant urban street with soft greenery and natural daylight. Display a campaign poster built from vertically flowing watercolor pigment: deep cobalt at the top, lavender-violet through the center, and luminous coral toward the lower area, with generous clean off-white space. Exact readable brand «Ender» and slogan «Watercolor as Art.» Elegant graphic hierarchy, clear poster proportions, realistic glass reflections, street furniture, and soft background depth. No unrelated advertising or additional copy.
Prompt: Use case: ads-marketing. A premium photorealistic editorial mockup of a lightweight MacBook on a round wooden stool/chair in a warmly lit creative studio. Its screen shows the responsive «Ender» homepage hero with expressive cobalt, violet, and coral watercolor textures, a clean «Ender» logo, the exact hero statement «Watercolor as Art, ” and one button „VIEW COLLECTION.“ Sophisticated contemporary sans-serif typography and airy website hierarchy; the screen content must be sharp and correctly aligned with the display. Keep the keyboard and trackpad visible, include subtle reflections, and maintain a muted background. Do not invent app UI or additional logos.
Prompt:
Use case: ads-marketing. Premium sunlit lifestyle product photo of a modern iPhone displaying an Instagram-like vertical brand post for the art-supplies brand «Ender.» On the screen, an expressive watercolor pigment composition in cobalt blue, lavender, and warm coral, with a visible, legible «Ender» logo and the exact campaign slogan intentionally split across the lines «WATERCOLOR» / «LIKE ART.» Align all screen artwork correctly within the phone frame with convincing perspective, thin bezel, and natural reflections. Warm, soft sunlight, minimal creative setting, no distorted phone hardware or unrelated UI text. Keep the three-quarter composition with readable typography.
Prompt:
Use case: ads-marketing. Photorealistic vertical 1:2 hanging sign for the «Ender» art-supply store on a refined, light architectural facade. The sign is slim, mounted perpendicular to the wall on a modest metal bracket. Its printed graphics feature vivid cobalt, violet, and coral watercolor textures, the exact brand name «Ender, ” the campaign line „Watercolor as Art, ” and a simple, legible directional arrow. Soft natural urban daylight, realistic metal and printed surface, subtle shadows, and an elegant angle showing how the sign works in a real street environment. Avoid clutter and oversized typography.
Merch
Prompt:
Use case: product mockup. Photorealistic premium natural-canvas tote bag from the art brand «Ender, ” casually hanging over the back of a simple wooden chair in a sunlit studio. Warm ivory cotton fabric and saturated ultramarine-blue handles. On the front, ONE horizontal expressive cobalt-blue watercolor brushstroke, softly feathered translucent pigment edges, organic imperfect hand-painted texture, and the white Cyrillic brand name „Ender“ integrated as a clean negative-space impression through the center of the stroke. Scale the stroke about 5% smaller and the lettering 10–15% smaller than the initial bolder version. Sophisticated minimalist placement, realistic fabric folds, no extra graphics.
Prompt:
Use case: graphic design / watercolor artwork. A premium abstract watercolor composition for the art-supply brand «Ender.» A large, organic, flowing watercolor wash extends diagonally from the upper left toward the lower right, combining rich emerald green, deep forest green, soft turquoise, translucent mint, sage, and delicate pale lime-green pigments. Authentic wet-on-wet watercolor technique featuring intricate pigment granulation, natural blooms, layered transparency, softly feathered edges, and irregular organic contours. Deep, saturated emerald tones concentrated on the left gradually dissolve into luminous mint and fresh yellow-green washes on the right. Incorporate the accurate lowercase Cyrillic wordmark «эндер» in a refined, rounded modern sans-serif typeface, colored in deep emerald green, positioned slightly above the center-right within the composition’s negative space. Sophisticated contemporary art direction—expressive yet controlled—premium minimalist aesthetic, realistic watercolor paper-like pigment textures. Isolated artwork on a fully transparent background, high resolution, suitable for printing on merchandise. No additional text, no frames, no mockup objects, no geometric shapes, no harsh outlines, no fluorescent colors.
Prompt:
Use case: product mockup. A refined, rectangular soft fabric pencil case for «Ender, ” shot photorealistically against a softly desaturated, dusty-rose studio background. The case features cream natural canvas with a visible fine weave, a simple shape, and a terracotta-colored zipper. Across the lower-left front side, there is an expressive fluid watercolor bloom in warm burnt terracotta, sienna, ochre, and translucent peach, spreading naturally upward and toward the center while leaving generous clean fabric around it. Place the exact „Ender“ wordmark on the case in warm terracotta matching the print. Realistic fabric texture, seam details, zipper, soft shadows—no extra text or ornaments.
Space
Интерьер арт-магазина
Interior Prompt:
Use case: photorealistic-natural / brand-space concept. A realistic contemporary boutique art-supply store for «Ender, ” conceived as a small watercolor gallery. Warm off-white plaster walls, pale wood shelving, quiet natural daylight, restrained cobalt-blue architectural accents, and clear typographic „Ender“ signage. Product displays dedicated to the three collections: „SVET“ watercolor paints, „ORGANIKA“ sketchbooks, and „LINIYA“ brushes, featuring the actual colorful packaging. A central wooden test table with paper and brushes invites visitors to sample pigments. One large, sophisticated abstract watercolor artwork on the wall ties the space to the brand. Spacious, clean sightlines, a welcoming adult creative atmosphere, realistic interior architectural photography; not a children’s classroom.
