boys don’t cry. production

Creating a fashion narrative about the imagined quest for the true «self» of real men—men who can be sensitive and unbound by stereotypes within a patriarchal reality.

Styling becomes the central focus of the project. The looks combine feminine and masculine elements with conceptual fashion design pieces and meticulously applied makeup. The shoot emphasizes the use of androgyny as a specific form of balance.The final editorial features three looks, captured on two models:

Based on the concept and visual identity, a studio location was selected, and references for lighting and post-production were prepared:

The final team included: — Producer/Art Director/Stylist — Photographer — Makeup Artist — Hair Stylist — 2 Models — Back Photographer — Grip — Retoucher

The budget and shooting timeline were also fully planned. The allocated budget (including the team’s work under creative conditions) is 16,000 ₽. Final estimate: — Studio and dressing room rental: 11,300 ₽ — Golf set: 500 ₽ — Retouching and editing: 4,000 ₽ Total: 15,800 ₽

Timeline: 12:00–14:00 — preparation 14:00–17:00 — shooting

In this project, I served as Creative Producer, Art Director, and Stylist. My involvement was instrumental to the genesis of this project—from concept development to image utilization—specifically through the following efforts: — Establishing a clear visual direction and concept; — Assembling a team of professionals; — Effectively managing the financial and time constraints; — Completely developing the styling; — And overseeing all specialists to achieve a unified result.

art prod&style @daria_kzch photo @mon_reflexion mua @poprobui_mua hair @mashkapizzab model @kendollov clothes @daria_kzch light @titlexphoto back @s.stenyuk retouch @retouchjuliette