«BOLD» — the foundation of your day
At the heart of the brand concept lies the metaphor of the «Foundation of Flavor.» Nut paste is not merely an accompaniment to breakfast or a meal—it is the centerpiece around which the entire moment of consumption is built.
The paste is spread not so that you eat the bread, toast, or porridge, but rather, the bread, toast, or porridge becomes the vehicle for experiencing the paste itself. Thus, the product transforms into the foundation of flavor: it defines the richness, the texture, the mood, and brightens even the simplest meal.
The naming «BOLD» speaks to the richness of the product and the character of the audience.
The brand conveys the thick, rich, expressive texture of the paste while simultaneously reflecting the boldness, straightforwardness, and persistence of the young people for whom the brand was created.