Image of the conference of the Institute of Population Policy, D. I. Mendeleev

The image of the demographic pyramid was the starting point for the design of the Ceyvijual Conference of the Institute of Population Policy of D. I. Mendeleev. I wanted to show that there are living people behind the data columns. The central element of the illustration is a large family. Each character has its own individuality, but the views they turn on each other connect them together. Heroes of images form a group looking up. It creates an association with a rising trend that shows a desire for the growth and development of family values.

In addition to the multicolored option, an alternative linear solution was created to diversify the style of branded objects. The functional media or small subjects can use an abstract parter referring to the columns of the demographic table.