.OBJI brand is a project that explores the difference between the virtual and the real. The objects remind that imperfect reality is more exciting than the digital world, and it is OK to make mistakes.
Vector drawings of the objects are placed on the objects themselves, to show the difference between a ‘perfect’ sketch and an imperfect result.
The scarf shows a diagram of how to fold it into a ‘perfect’ rosette.
The tablecloth depicts drawings of what is needed for an ‘ideal’ breakfast.
Branding is built on the metaphor of layers: → all work in graphic editors is carried out in layers → layers represent complexity in reality. Using elements from prints for objects:
The logo has a geometric shape, as well as an offset, as if something went wrong and the name is in the wrong place.