Original size 1086x1448

Balance

The project is taking part in the competition

«Среда» — это B2B-компания, создающая в офисах малого бизнеса пространства для качественного отдыха сотрудников. Мы помогаем организовать поддерживающую среду и внедрить ритуалы для быстрого восстановления сил прямо на рабочем месте. Это эффективный инструмент, который помогает руководителям снизить риск выгорания команды, защитить кадры от стресса и заметно повысить их лояльность.

0
1/3

Айдентика

ChatGPT / promt: Develop a brand name and visual identity for a B2B company that creates comfortable relaxation spaces in small offices, helping employees reduce stress and restore energy. The brand should communicate balance between work and rest, comfort, harmony, and well-being. Create a short, memorable name and develop a cohesive visual identity, including a logo, color palette, typography, and graphic elements. Use the visual metaphor of transitioning from tension to relaxation through the transformation of rigid, compressed shapes into soft, flowing forms. The style should be modern, minimalist, friendly, and professional, without looking overly futuristic or boring.

Balance — компания, создающая пространства для отдыха и восстановления сил сотрудников прямо в офисе.

В основе концепции лежит идея баланса между работой и отдыхом. Визуально она раскрывается через переход от напряжённых, плотных линий к плавным и свободным формам, символизирующим расслабление и ощущение пространства.

ChatGPT / promt: Create a minimalist typographic logo for Balance, a brand that designs relaxation spaces for offices. Combine bold geometric sans-serif typography with smooth handwritten lettering in the word «balance». Make the transition between the two styles natural and seamless, symbolizing the balance between work-related tension and relaxation. Use black lettering on a white background, without additional graphic elements.

Original size 2172x724

ChatGPT / promt: Create a color palette for Balance, a B2B brand that designs relaxation spaces for employees in offices. Select five harmonious colors that communicate calmness, comfort, balance, and relaxation while maintaining a fresh, modern, and energetic feel. Avoid overly dull or sleepy combinations. Present the selected colors on a minimalist horizontal brand identity slide with color swatches, names, and HEX codes. Include the original Balance logo without changing its proportions.

Original size 1920x1080

ChatGPT / promt: Develop a typography system for Balance, a brand focused on relaxation and well-being in office environments. Use Onest ExtraBold for expressive headlines and Manrope Regular for body text. The typography should combine professional clarity with a calm and approachable feeling. Create a minimalist horizontal presentation slide showing both typefaces, headline examples, body text, letters, and numbers. Use a clean white background, dark typography, subtle dividers, and a structured layout consistent with the brand’s color palette slide.

Original size 1672x941

ChatGPT / promt: Create a photorealistic mockup of a double-sided business card for Balance, a B2B company creating comfortable office relaxation spaces. Develop the design using the established brand identity, combining the original Balance logo, minimalist typography, soft pastel colors, and flowing graphic lines representing the transition from tension to relaxation. Show the front side with the logo and a short tagline, and the back side with an employee’s name, position, and contact information. Preserve the exact logo proportions. Use textured cream paper, realistic lighting, and soft shadows. Premium modern stationery design, horizontal composition.

Original size 1672x941

ChatGPT / promt: Create a photorealistic mockup of branded envelopes for Balance, a B2B company designing relaxation spaces in offices. Apply the established visual identity using soft pastel colors, minimalist typography, and thin flowing lines that symbolize the transition from tension to relaxation. Show two envelopes: one cream-colored with the Balance logo and one mint-colored with the graphic pattern. Preserve the original logo proportions. Place them on a neutral surface with natural lighting, realistic paper texture, and soft shadows. Premium minimalist stationery design, horizontal composition.

Original size 1672x941

Продукт

ChatGPT / promt: Create a photorealistic product visualization of a lounge chair for Balance, a B2B brand developing comfortable relaxation spaces for offices. Design a soft, rounded armchair upholstered in cream bouclé fabric, with a light periwinkle cushion. The shape should communicate comfort, relaxation, and safety. Apply the established Balance visual identity through a small branded fabric label and a mint-colored product tag with flowing line graphics. Place the chair against a clean, warm-white studio background with soft natural shadows. Premium furniture photography, minimalist Scandinavian aesthetic, horizontal composition.

Original size 1536x1024

ChatGPT / promt: Create a photorealistic product mockup of a branded relaxation kit called «PAUSE 15» for Balance, a B2B office wellness brand. Design a premium cream-colored box with the original Balance logo and thin flowing lines inspired by the transition from tension to relaxation. Show the box partially open, revealing a soft periwinkle sleep mask, a smooth black tactile relaxation stone, a small hourglass with lime-colored sand, and a set of mindfulness cards. Arrange the products neatly inside custom packaging compartments. Use the established brand palette, realistic textures, natural lighting, and a warm minimalist setting. Premium commercial product photography, horizontal composition.

Original size 1536x1024

ChatGPT / promt: Create a photorealistic product visualization of a freestanding acoustic office partition for Balance, a company specializing in workplace relaxation spaces. Design a tall, curved partition upholstered in soft periwinkle fabric, with rounded edges and discreet metal supports. Its organic shape should create a sense of privacy, comfort, and calmness. Add a small Balance logo label without changing its proportions. Place a matching mint-colored branded information booklet beside the partition. Use a minimalist light studio background, realistic materials, soft shadows, and a clean horizontal composition.

Original size 1536x1024

ChatGPT / promt: Create a photorealistic product mockup of a branded conversation card set for Balance, a B2B company creating relaxation spaces for office employees. Design a premium cream-colored box with the original Balance logo and the title «Карточки для разговора». Place three rectangular cards of identical size beside the box. Use the established brand palette with cream, mint, periwinkle, and subtle lime accents. Add minimalist typography, short conversation questions in Russian, and thin flowing lines symbolizing the transition from tension to relaxation. Use realistic textured paper, soft natural lighting, and a clean neutral background. Premium product photography, horizontal composition.

Original size 1672x941

ChatGPT / promt: Create a photorealistic mockup of a laptop displaying the homepage of Balance, a B2B brand designing relaxation spaces for offices. Develop a minimalist website interface using the established brand identity: soft pastel colors, bold typography, flowing graphic lines, and the original Balance logo without distortion. Include the headline «Найди место для паузы», a short description, navigation menu, and a call-to-action button. Show a cozy office relaxation area with a rounded cream armchair, soft cushion, plants, and natural materials. Place the laptop on a desk in a bright, modern office with warm sunlight and realistic shadows. Premium website presentation, horizontal composition.

Original size 1672x941

Пространство

ChatGPT / promt: Create a photorealistic interior visualization of a Balance showroom, a B2B company designing relaxation spaces for offices. Combine a product display area with a professional consultation zone. Showcase rounded cream armchairs, pastel poufs, acoustic partitions, and branded relaxation products. Include a reception desk with the original Balance logo and a glass-walled consultation office where specialists work with clients. Use warm natural materials, soft pastel colors, plants, flowing graphic lines, and large windows. Modern Scandinavian interior design, natural sunlight, realistic textures, horizontal composition.

Original size 1672x941