Projector

This series focuses on the opening of a cinema; passersby are greeted by posters in the brand’s signature red hues. The images display all the necessary event information and contact details. Fragments of lace are interwoven into the composition, conveying a key element of the cinema’s style.

The series features imagery woven from fine threads. In the first poster, the silhouette of a woman embodies a story that continues tirelessly; her lace train carries the information of long-gone days. The second poster reveals the flourishing of new events. The third shows a detailed weaving of the very matter that forms the narrative. The images were created using Midjourney.

Embodiment of the «butterfly effect»: every action in the past led to the beginning of our lives.

The posters were created to promote the «Lost Memories» festival. Visitors to «Projector» can watch films about their own great-grandmothers and great-grandfathers whom they knew personally. The posters depict flashes of memory: some are more distinct—others are less so; blurred letters and phrases metaphorically convey this.

The cinema’s promotional series is imbued with rich symbolism. The posters are unified by a pattern resembling lace. The threads of roots and the branches of a family tree signify the connection between generations and the multitude of their descendants. Within these images, one can also discern the Milky Way and the human nervous system—everything is interconnected, much like a pattern woven into a lace curtain.