It is a brand-manufacturing of natural handmade sweets. Cooks pastiles, marshmallows and jams, jams as carefully as the pattern is embroidered: berry to berry, step by step. Without preservatives, with care for the health and pleasure of the family. The «neck» is the craftsmanship, comfort and taste that gathers loved ones at the same table.
Archaetype brand: caring + creator. It gives a sense of comfort, security, and warmth, but it does not make it cliché, but rather through beautiful design, attention to detail, and creativity. It both cares and inspires, creates an atmosphere of home comfort filled with aesthetics and little love.
The target audience of the Green brand is modern, conscious adults, for whom the combination of taste, benefit and care is important. They choose natural sweets as a warm alternative to store products with preservatives, seeking to bring back to life the taste of childhood and the sense of homemade comfort. For their parents, the «Cheel» is a way to show love and attention to their children by providing them with a safe and tasty treat. For others, it is possible to create a comfortable moment in the family or to buy friends something beautiful, unusual, and done with the soul. This choice reflects their values: self-respect, closeness and tradition, and pride in supporting a crafty, natural product.
Visual style combines nostalgia and warm manual work with modern minimalism. The base of the identics is the embroidery of a cross and the font «recruited» by a single thread. The stories reflect the idea of hospitality and treat, and the nature of the product. The color palette is natural but rich: green, blue, and berries refer to nature and candy.
Each cross is a symbol of concern, each article is like a stitch in a large line of family memories. Brenda keeps and multiplys the little joys by binding them on the «necks» — sweets. People gather at the table, and sweetness becomes a source of communication and warmth.
A steak with pastiles is convenient to take with him to work or to take a walk for a child.
Merch with a mini-illustration cross embroidered or a berries motive and an oatmeal with wicked hands.