Life Under the Sun
Saporito is born from the ability to sense sunlight.
It is a brand reminder that clothing can warm not only the body but also the quiet joy within.
The brand is based on the study of visual codes from four Italian cities, from Rome to Palermo.
Branding
Brand Logo
The branding is built on muted tones, a calm handwritten typeface, and the concept of preserving travel memories.
Tags
«Memory Vault» Box
Packaging
Brand Website
Boutique Visualization
Lookbook
Italia
Saporito creates women’s wear from linen, cotton, and soft textures, inspired by memories of Southern Europe.
The brand operates via drops—each collection is dedicated to a specific city or mood, such as the Italia drop, which explores four Italian cities through local symbols featured in prints and embroidery.
Tops + dress trousers Naples & Bari
Shirts + Shorts Palermo & Roma
Napoli T-shirt
Roma T-Shirt
Bari T-shirt
Palermo T-shirt
Bags Bari & Napoli
Keychains Palermo & Rome
Chains for Glasses Bari & Naples
Fan
Document Covers: Roma & Palermo
Cover for internal Roma & Palermo documents
City Guides
IL DOLCE FAR NIENTE
The photoshoot is inspired by the Italian concept il dolce far niente—the art of savoring the moment. Through the story of two girls spending the summer in a small village in southern Italy, the shoot conveys a feeling of serenity, freedom, and life unhurried.
Nasta is wearing Palermo shorts. Olya is wearing a Napoli suit (top + trousers).