Most jewelry today is sold through the same catalogs and marketplaces. But truly original design work often goes unnoticed. We are creating a new space where the search for jewelry becomes an exploration and a game, and where talented designers have the opportunity to be seen. Only 5% of the ocean has been charted—the world of young jewelry designers is about the same. Let’s change that!
Concept⁰¹𓆝
A gamified marketplace where users discover jewelry from emerging designers through mini-games and explorations.
⇀ Research instead of a catalog ⇀ Young jewelers from around the world ⇀ Limited edition pieces, not mass-market
Brand Platform '⁰²𓆟
- Title ARTIFACT
[This is a unique object found during research]
- Slogan Play. Discover. Purchase.
[Emphasizes that the purchase is not the goal, but a natural result of the experience]
- Mission Jewelry is about emotion
[Helping people find unique jewelry through emotion, play, and personal discovery]
- Values ⇀ Journey ⇀ Adornments ⇀ Discoveries
- Archetype Explorer + Creator
⇀ Inquiry + Aesthetics ⇀ Freedom + Self-Expression ⇀ Novel Discoveries + Uniqueness
- Tone of Voice We don’t sell—we engage
⇀ Short phrases ⇀ Informal address (using «you») ⇀ Call to action ⇀ Keywords: «Artifact,» «Legend,» «Quest,» and others
- Mascot Octopus
⇀ Curiosity ⇀ Creativity ⇀ Out-of-the-box thinking
Identity '03𓆞
Problem⁰⁴𓆝
For Users: ⇀ Difficulty finding new designers ⇀ Generic jewelry in mass-market production ⇀ Little to no emotional connection from the purchase
For designers: ⇀ Difficulty building brand presence ⇀ Challenge in finding one’s audience ⇀ Saturated marketplaces
Solution'⁰⁵𓆛
Shopping = Adventure Jewelry = Treasure
In our application, users explore an ocean of design. Through mini-games, they:
⇀ Discover new designers ⇀ Find unique jewelry ⇀ Earn bonuses and collections
Mechanics⁰⁶𓆝
- Play The user completes short mini-games, such as «Match Three,» to unlock new ocean zones.
- Unlock Each game unlocks unique ornaments and new designers.
- Purchase You can immediately add items you like to your cart and buy them directly from the designer.
Two Sides'⁰⁷𓆟
For Users: ⇀ Independent Designers ⇀ Limited Edition Pieces ⇀ Personalized Recommendations ⇀ Gamified Search