In my photo and video projects, I function simultaneously as both photographer and art director: I develop the shooting concept, shape the visual identity, select the team and locations, and oversee the work with lighting, styling, and subsequent material processing. I have worked with Russian artists, independent publications, and brands, including «Zolotoe Yabloko,» RAGA MALAK, DETALI, and P. P. S. My personal photographic work has been published in the magazines GLAMCULT, SCHEMA, FAUX, and FLACON. For me, photography is an extension of communication design practice—a way to create a cohesive visual narrative that reveals the character of a subject, product, or brand while maintaining expressiveness across various media.
My photographic language is built upon a combination of external simplicity and internal tension. I am drawn to the aesthetics of raw, almost documentary-style shots that retain serendipity, imperfection, and a sense of living presence. Nevertheless, the composition and interaction with the model are always carefully considered—the pose, the gaze, the gesture, and the space all become part of the overall dramatic structure. To solve a specific aesthetic challenge, I consciously turn to various shooting techniques and tools—from analog cameras to mobile phones. For me, technique is not an end in itself, but a means to achieve the desired texture, degree of immediacy, and emotional state of the frame. In photography, what matters to me is suspense, ambiguity, and a slight sense of unease—a Lynchian feeling where familiar reality gradually becomes strange, ambiguous, and slightly irrational.
[This presentation will showcase a collection of my photo and video projects]
RAGA MALAK x FAUX
Raga Malak is an independent Australian fashion brand founded by designers Gadir Rajab and Raquel Saba. Its style is often described as a fusion of Y2K aesthetics and Middle Eastern motifs. I developed a campaign for this brand that was also featured in the French magazine FAUX.
STORY FOR SCHEMA MAGAZINE
Schema Magazine is an independent art journal—an interdisciplinary print publication situated at the intersection of fashion, contemporary art, and pop culture. The journal reinterprets the classic format: each issue is dedicated to a single theme and unfolds as a visual narrative broken into chapters. For the first print issue, I served as the art director for the «Venom & Velvet» feature.
https://schemamagazine.com/collections/issues?issue=issue-n%C2%BA02
LOV66 COVER STORY
LOVV66 is a renowned Russian rapper, musician, and songwriter. He is one of the leading figures of the new wave of Russian-language trap, hyperpop, and Jersey Club. Specialized music publications have repeatedly recognized him as one of the most productive artists in the genre.
STORY FOR FAUX
FAUX Magazine is an independent conceptual print journal created by the interdisciplinary artist and photographer Stas Falkov (co-founder of the creative collective «Kruzhok»). The publication positions itself at the intersection of alternative design, critical philosophy, and gonzo journalism.
VISUAL ESSAY FOR GLAMCULT
Glamcult is a progressive, independent magazine and multimedia platform from Amsterdam dedicated to avant-garde fashion, music, art, and contemporary nightlife. Originally established as an underground tabloid, the project has evolved into an authoritative, premium-quality biennial publication. It serves as a global platform for self-expression, supporting talents both emerging and world-renowned, unrestricted by social or geographical boundaries.
https://www.glamcult.com/visual-essay/a-visual-essay-by-yaroslav-dyukov-and-masha-courtney/
CAMPAIGN DETAILS