This project focuses on creating three announcements for the same event—VK Fest 2026 in St. Petersburg, which took place on July 4–5 in the 300-Year Anniversary Park of St. Petersburg. In each version, I adapted the presentation of the information to fit the style and format of different media outlets—Timepad, TASS, and «KUDAGO”—while maintaining the factual core of the event, changing only the structure, tone, and emphasis of the text.
The project’s objective was to demonstrate how the same event can be presented differently depending on the venue and its target audience. For each of the three announcements, I tailored the content to the specific characteristics of the publication: the material structure, the volume of information, the tone, and the manner of addressing the reader.
All texts were grounded in real data about VK Fest 2026: the dates and location, the program, participants, and the festival’s main activities. Furthermore, the task was not merely to retell the information, but to adapt it to various media styles—ranging from a more informational presentation to a light, urban announcement.
