Original size 2583x3646

Первоначальный проект

aku — пространство, где просто и без лишней метафоричности объясняется современное искусство. Лекторий даёт базу знаний, а иммерсивная галерея усиливает погружение в творчество художников.

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Ребрендинг, сделанный с помощью ИИ

В процессе создания проекта я использовала ChatGPT

Айдентика

За первый курс у меня не было проекта, который бы представлял определенный продукт, поэтому за основу ребрендинга я решила взять ключевой мерч из последнего проекта

ChatGPT / Promt: Develop a unique and memorable brand name for a brand of notebooks for taking lecture notes. The name should be original and interesting. Aim for clarity and brevity, but at the same time, try to use a creative approach.

sloy — это не просто бренд блокнотов. Это инструмент для тех, кто стремится не только записывать информацию, но и глубже понимать её. Мы переосмысливаем процесс обучения через идею постепенного накопления знаний: слушая лекции, фиксируя мысли и возвращаясь к записям, человек выстраивает собственную систему понимания. Каждая новая мысль дополняет предыдущую, формируя целостную картину. Слой за слоем информация превращается в знания, а записи — в основу для новых идей и открытий.

ChatGPT / Prompt: Generate a minimalist logo for the notebook brand «sloy» on a black background. Add elements to the design that will reflect the concept and convey the unique atmosphere of this brand. The logo should be modern, allude to the process of education, while remaining simple and easily recognizable.

Original size 1672x941

Создав первые носители, через сайт WhatTheFont я определила шрифт, который нейросеть использовала, и затем использовала его в проекте. Шрифт: Cormorant Garamond

ChatGPT / Promt: Generate a color palette for the sloy.
Через Adobe Color я определила цвета.

Original size 5262x1426

ChatGPT / Promt: Generate a large horizontal advertising billboard for a modern subway station entrance that matches the sloy brand style. The billboard should feature the sloy logo, an interesting and attention-grabbing slogan, «IDEAS TAKE SHAPE HERE, ” and a large realistic image of a branded sloy notebook. Incorporate layered geometric shapes, cracked textures, abstract graphic elements, and a contrasting color palette of black, white, light blue, and neon yellow. Place the illuminated billboard above the entrance to an underground metro station, surrounded by dark concrete walls, staircases, metal handrails, and minimalist architectural lighting. Use cinematic lighting, realistic shadows, and professional architectural photography. Follow the design elements and aesthetics characteristic of previous generations to ensure consistency with the overall brand style and visual identity of sloy.

Original size 1536x1024

ChatGPT / Promt: Generate a realistic advertising mockup of a modern trolleybus that matches the sloy brand style. The trolleybus should feature the sloy logo, an attention-grabbing slogan, «IDEAS MOVE WITH YOU», and the text «NOTEBOOKS FOR A DEEPER THINKING». Cover the exterior with layered geometric shapes, cracked textures, abstract lines, and a contrasting color palette of black, off-white, light blue, and neon yellow. Integrate the graphic elements seamlessly into the trolleybus body while preserving its original proportions, windows, and structure. Place the trolleybus on a modern city street with architectural buildings and trees in the background. Use warm golden-hour lighting, realistic reflections, and professional automotive photography. Follow the design elements and aesthetics characteristic of previous generations to ensure consistency with the overall brand style and visual identity of sloy.

Original size 1672x941

ChatGPT / Promt: Generate a large-scale outdoor advertising mural on the facade of a modern building that matches the sloy brand style. The mural should feature the original sloy logo, attention-grabbing slogans, and expressive graphic elements. Use abstract geometric shapes, layered compositions, cracked textures, thin hand-drawn lines, and a color palette of black, off-white, light blue, and neon yellow. Follow the design elements and aesthetics characteristic of previous generations to ensure consistency with the overall visual identity of sloy. Make the mural look realistic, naturally integrated into the building’s architecture, with accurate lighting, shadows, and material textures.

Original size 1916x821

ChatGPT / Promt: Generate a professional outdoor signage mockup for the sloy brand that matches the overall brand style. The sign should feature a modern rectangular lightbox mounted perpendicular to the facade of a contemporary building, with a prominent sloy logo and abstract graphic elements. Incorporate layered geometric shapes, experimental cracked textures, and contrasting black, white, light blue, and neon yellow colors. Place the sign above the entrance of a minimalist cultural space with large glass windows and a textured concrete facade. Use realistic materials, natural daylight, and architectural shadows to create a premium presentation. Follow the design elements and aesthetics characteristic of previous generations to ensure consistency with the overall brand style and visual identity of sloy.

Original size 1536x1024

ChatGPT / Promt: Generate a professional outdoor advertising billboard mockup for the sloy brand that matches the overall brand style. The billboard should feature a large horizontal design with the sloy logo, an interesting and attention-grabbing slogan, «IDEAS TAKE SHAPE HERE, ” and abstract graphic elements. Incorporate layered geometric shapes, experimental cracked textures, minimalist typography, and contrasting black, white, light blue, and neon yellow colors. Place the billboard on a tall structure alongside a busy urban highway, surrounded by modern skyscrapers, moving cars, and a realistic city skyline. Use natural sunset lighting and cinematic architectural photography. Follow the design elements and aesthetics characteristic of previous generations to ensure consistency with the overall brand style and visual identity of sloy.

Original size 1536x1024

Продукт

ChatGPT / Promt: Generate a professional product mockup featuring a collection of three notebooks that matches the sloy brand style. The notebooks should have minimalist hardcover designs in cream white, black, and light blue, each featuring the sloy logo, layered geometric shapes, abstract cracked textures, and contrasting neon yellow accents. Incorporate experimental graphic elements, thin expressive lines, and minimalist typography that reflect the concept of layers and contemporary art. Arrange the three notebooks side by side on a solid black background, maintaining identical proportions and consistent spacing. Use realistic materials, subtle textures, and professional studio lighting. Follow the design elements and aesthetics characteristic of previous generations to ensure consistency with the overall brand style and visual identity of sloy.

Original size 1536x1024

ChatGPT / Promt: Generate a professional packaging mockup for a set of three notebooks that matches the sloy brand style. The packaging should feature a minimalist rectangular box designed to hold three notebooks in black, white, and light blue. Create a unique and visually striking design with layered geometric shapes, abstract cracked textures, experimental graphic elements, and contrasting black, white, light blue, and neon yellow colors. Incorporate the sloy logo, minimalist typography, and a semi-transparent sleeve wrapping around the notebooks. Display the closed packaging and the open box with all three notebooks side by side on a solid black background. Use design elements and aesthetics characteristic of previous generations to ensure consistency with the overall brand style and visual identity of sloy.

Original size 1536x1024