Branding for Elizavetinsky Hospice

The Kids Hospice is a place where joy, care, and warmth are the main focus every day, so the merchandise is based on real children’s drawings. The kids become co-creators of the project, and every item carries their story. By purchasing a T-shirt or a shopper bag, someone takes home a drawing from a specific child—their unique perspective on the world.

Drawings are created during creative sessions with the hospice residents. Each child is given a simple theme: to draw what joy, home, and warmth mean to them. There are no requirements for artistic skill—what matters is what the child wants to express.

The visual system is built on a 3×3 grid: nine green squares, each containing a children’s drawing outlined in white. Beneath the grid is the hospice’s name. This strict grid unifies various drawings into a cohesive composition.
The primary color is green. This color signifies life, growth, and tranquility—it evokes a sense of hope and care, resonating with the hospice’s brand color.

The illustrations provided are representative of potential children’s artwork. Illustrations by Orfeo Tagiuri.