Rebranding of the Gusi Lebedi Bath Complex

The tile is a fairy tale frozen in material. Its surface holds the imprint of the artisan’s hand, and the repeating pattern echoes the rhythm of folklore, where one image gives birth to another. In the «Geese and Swans» identity, the tile’s texture becomes a symbol of connection to tradition, while its modern graphic interpretation shows that the fairy tale continues to live today. It changes form, but retains its essence—just as bathing rituals remain unchanged in their core, despite the passage of time.