Reticello aims to elevate delicate lace lingerie from a hidden layer to a visible one—to make it suitable for everyday wear. The brand works with vintage lace dresses found in Italy. Its elements are reinterpreted and integrated into accessories—umbrellas, gloves, and stockings—thereby transferring a decorative layer from the past into modernity.
The brand name references one of the early Italian needle lace techniques, which is based on creating a geometric grid and openwork patterns.
The logo is based on the image of the Capitoline Wolf—one of the most recognizable symbols of Italian cultural heritage. Its shape was further developed based on the silhouette of the Italian (Apennine) wolf, whose characteristic features formed the basis of the final graphic mark.
