The project focuses on updating the visual and communication system for Kaori—sugar-free lemonades with unconventional flavor combinations.
Kaori Soda Labels
i. Communication
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Collaboration with Podpisnye Izdanija
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Kaori’s Playlist, which turns drink consumption into a small daily ritual
ii. Physical Media
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Birdekel (mug holder) *1+1 — for couples
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The collaboration between Kaori and Ushatava allows the brand to strengthen its presence within the lifestyle sphere. Both brands cater to an audience that values visual integrity, quality, everyday aesthetics, and conscious consumption.
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