Porte-couteaux, 2-piece set
Author: Vladimir Kovalev Design and production: Vladimir Kovalev Brand RUKI-KRUIKI
Target audience
Porte-couteaux is bought by specialists in the field of table etiquette and table setting, popularisers of the culture and aesthetics of serving. They are also customers of sets for serving banquets for family or corporate celebrations. Porte-couteaux is bought by people who appreciate the aesthetics of table setting in a modern minimalist style and understand the rules of table etiquette. As sales practice shows, they are women of 35-45 years old, who organise a beautiful daily ritual of the family table, appreciating traditions and creating them themselves. In social networks, they follow lifestyle bloggers and experts who talk about the culture and art of interior decoration.

Porte-couteaux, March 2024. Dimensions: 110×18×20mm, weight: 60g; material: beech, finish — mineral oil for kitchen worktops, made on a milling machine.
Concept
The modern, minimalist design of the cutlery stand is an essential and handy table setting item. The simple, flowing lines of the porte-couteaux’s shape are aesthetically pleasing and fulfil its function — the arrangement of 3 cutlery pieces. Like many table setting items, the porte-couteaux is sold in pairs, the thoughtful ergonomics of the shape allows the pair of items to be compactly and conveniently packaged for sale and transport. The porte-couteaux is made of solid beech wood and coated with mineral oil for kitchen worktops, which protects the item from the harsh food environment.
Porte-couteaux, March 2024. Dimensions: 110×18×20mm, weight: 60g; material: beech, finish — mineral oil for kitchen worktops, made on a milling machine.
Selling price — 550 rubles per pair; Circulation up to 100 pairs per month.
