Development of its own kraft business through brand creation and promotion through accessible techniques and creative mechanics
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Target audience
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A visual study was conducted prior to the start of the brand promotion.
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Visual research can be found in the same account.
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vortex of progress
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1 vortex stage: engaging the audience in the public
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(1) REELS
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(2) Competition with another brand
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(3) Participation in object design exhibitions
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(4) Participation in the art market
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(5) Sending/suggesting news to the public
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(6) Target promotion of vk pamphlet
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2 stage of the vortex: forming an emotional connection with the brand and object
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(1) Identifier emphasizing the beauty of the processed material