Brand Description
CocoScrub
It is a cosmetic brand specializing in natural coconut scrubs. The brand is inspired by tropical aesthetics, spa rituals, and skincare, emphasizing eco-friendliness and relaxing care.
Merchandise Idea Brainstorm Based on the brand concept and visual references in the attached images, the following ideas were generated:
Massage Glove (Scrubbing): Reusable, made from bamboo and coconut fiber, in sand or white, featuring the logo. Travel Set with Coconut Scrub: A mini version (50 ml) with a tropical print for travel. Coconut Fiber Slippers: Beach sandals with minimalist design and logo. Hand and Foot Towels: A set of two cotton towels with an embroidered logo, in pastel tones. Hand and Foot Soap Scrub: Solid soap with coconut shavings shaped like a coconut, featuring the logo. Scrub Storage Pouch: Fabric pouch made of natural cotton, with a tropical pattern.
Product Selection
The massage glove, CocoScrub, was selected because: — It directly complements the scrub, amplifying the massage and care effect. — It emphasizes naturalness and eco-friendliness (materials: bamboo and coconut fiber). — It is compact, convenient for travel, and aligns with a tropical aesthetic.
Concept:
A reusable glove for applying scrubs and for massage, featuring a minimalist design in a sandy or light beige color, with an embroidered logo and a coconut/palm motif.
Technical Specification (TS) for Designers
Key Product Specifications
Material: 70% bamboo fiber (soft and smooth texture). 30% coconut fiber (for a gentle exfoliating effect). The material must be natural, pleasant to the touch, and eco-friendly. Size: Universal: 20 cm (length) x 12 cm (width). Shape: Classic glove shape with a thumb hole (for ease of use). Add a small loop (approximately 3 cm) to one corner for hanging (so the glove can dry after use).
Color Palette The colors were selected from the provided palette to align with the tropical aesthetic of the CocoScrub brand. Below are the shades along with their corresponding numbers (RGB codes):
— Color 1: Dark Brown (coconut shell) RGB: 87, 52, 29 Usage: For embroidering the CocoScrub logo (as an alternative to dark green). — Color 2: Dark Green (palm leaf) RGB: 0, 77, 64 Usage: Primary color for embroidering the CocoScrub logo. — Color 3: Sandy Brown (beach sand) RGB: 188, 138, 104 Usage: Primary color for the glove (as an alternative to white). — Color 4: Light Green (tropical foliage) RGB: 108, 155, 125 Application: For embroidering decorative patterns (coconut or palm leaf). — Color 5: Light Beige (coconut flesh) RGB: 238, 221, 195 Usage: Alternate color for the gloves or for packaging (paper wrapping).
Design Elements
Logo: Brand Name: CocoScrub. Font: Minimalist, sans-serif (e.g., Montserrat or similar). Logo Color: Dark green (RGB: 0, 77, 64) or dark brown (RGB: 87, 52, 29). Placement: Embroider the logo centered on the glove (logo size approximately 5×2 cm). Decorative Pattern: A small element shaped like a coconut or a palm leaf. Pattern Color: Light green (RGB: 108, 155, 125). Placement: Embroider in one of the corners of the glove (pattern size approximately 2×2 cm). Texture: One side of the glove must be slightly rough (due to coconut fiber) for the scrubbing effect, and the other side must be soft (for massage).
Packaging Packaging material: Eco-friendly paper wrap (kraft paper). Packaging color: Light beige (RGB: 238, 221, 195) or sandy brown (RGB: 188, 138, 104). Packaging design: CocoScrub logo: dark green (RGB: 0, 77, 64) or dark brown (RGB: 87, 52, 29), size 6×3 cm. Text: «CocoScrub massage glove. Apply scrub, massage the skin in circular motions, rinse with warm water.» Text font: minimalist, sans-serif, 10 pt, dark brown (RGB: 87, 52, 29). Additional: a small stamp in the shape of a coconut or palm leaf, light green color (RGB: 108, 155, 125).
Style and Aesthetics Overall Style: Minimalism with a tropical vibe. Associations: Beach, coconuts, spa, relaxation, naturalness. References: Use elements from the Miro board: sandy hues, images of coconuts, palm leaves, natural material textures. Inspiration: Beach aesthetic, natural textures (e.g., sand, coconut fiber), pastel tones.
Additional Preferences
Ensure the glove looks premium while maintaining a minimalist design. All elements (logo, pattern) must be embroidered, not printed, to emphasize the product’s natural and ecological qualities. The packaging must be as environmentally friendly as possible, with no plastic used.
Submission Format
Sketch of the glove from both sides (including texture details). Sketch of the packaging (including logo, text, and decorative elements). Color palette with RGB codes specified (see above). References (images from the Miro board can be used).