The visual concept for the «Teplo» berry jellies is based on the image of Soviet quilted blankets with their characteristic plaid patterns.
These patterns help differentiate the flavors while simultaneously building an emotional connection with the product through familiar, warm associations. The logo plaque is designed to resemble a blanket tag, which reinforces the metaphor.
Original size 1920x1080
Original size 5000x3072
Original size 5000x3072
Original size 5000x3072
Original size 5000x3072
Original size 5000x3072
Original size 5000x3072