Original size 853x1280

Empty slogans

PROTECT STATUS: not protected
Longread translated automatically

Concept

In today ' s world, the Olympic slogans of peace, friendship and unity continue to be heard, but are increasingly losing their true content. The Olympics are no longer just a sports event and are becoming a space for political and media processes in which words lose their original meaning. The project shows the gap between beautiful words and how they work in reality: slogans are repeated, but they cease to inspire trust and emotional feedback.

Moodboard.

big
Original size 1897x957

Photo session

big
Original size 853x1280
Original size 853x1280
Original size 853x1280
Original size 853x1280
Original size 1280x853
Empty slogans
Project created at 24.12.2025