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STORM Media Brand Identity

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About the Brand

STORM — a fashion media outlet covering the latest and most relevant fashion news from around the world. The brand publishes news about collections and past shows, announcements for upcoming runway events, interviews with designers, behind-the-scenes content, and fashion event schedules.

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In the world of fast fashion, trends change at an incredible speed. Therefore, the identity concept reflects two things: the minimalist nature of fashion and an unpredictable storm. The foundation for the movement is drawn from swift flashes, referencing thunderstorms and the name STORM, as well as the camera flashes at fashion shows. These flashes leave behind a dissolving trace, like a lightning strike.

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Social Networks

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Speakers

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All visualizations were generated using the NanoBanana Pro* neural network.

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