«Sinyi Vyshki» is a brand where you can find both one-of-a-kind original pieces and merchandise for a broad audience connected to HSE. I created a set of illustrations for various media.
The images feature dynamic scenes from student life. The illustrations are adapted for various formats and can be used as postcards or printed on clothing and other merchandise.
The themes are built around places and situations where students frequently find themselves, albeit with an element of fantasy.
For instance, a Moscow electric bus transforms into an «economical bus,» and the Yushkov crows help students from other cities get to class without needing public transport.
A key theme in the illustrations is the value of support and collaboration. The willingness to lend a hand is what unites such diverse students.
The pattern consists of a multitude of characters engaged in various activities, ranging from reading to sleeping mid-flight. It can be multiplied and utilized across a wide array of media. Students may find themselves in one of the illustrated figures.
Illustrations for themed posts and stories.