The brand concept
Ma is a brand for those who want to feel confident, secure and attractive at the same time. It’s not just an accessory, it’s a tool for self-expression and internal transformation. The idea of a brand came from personal experience: since childhood, I’ve noticed how the details in the image can change perceptions — the view of others isn’t held up on their faces, it’s like they’re sliding between the elements, creating the effect of visual play. This phenomenon gave me a sense of comfort and confidence, and later became the basis of the Ma concept.
History
Ma is a brand inspired by personal experience, in which the headpiece becomes not just an element of the image, but an instrument of inner comfort and visual balance. Since childhood, I have been embarrassed in situations where I have received too much attention — especially around adults, at noisy meetings, and at holidays. I wanted to talk, to seem older, to tell stories. But the hard looks focused on my face caused a lot of confusion and a desire to hide. My mother, not trying to support me on purpose, simply often put on me with expressive, focused headwear — she takes feathers, a red hat with atlas bow, a panama with streaks. In time, I noticed that such details are visualally «blowing» the focus: the person’s eyes begin to slide from face to face, to elements on the head, and back. It created an effect of light distraction, allowing me to feel freer and more secure. That’s how the idea of a «Ma» brand was born, as a symbol of that delicate space between the inner state and the external attention.
Not only does the head covering become a bright feature of style, but it is also a visual pause that strikes a balance between the desire to be noticed and the need to preserve personal space.
Audience
— Girls/Women — 18-65 — Medium/High Income — Fashioned Enthusiasts, Designers, Artists, Influencers — Visioners/Dreamers — Art/Moda
Name and logo
Shooting 1 part
In the first part of the film, we see a hero in society. It’s real, but it still wears its usual armor, an image that’s either formed by its surroundings or built in its mind. This hero is alive, not perfect, not licked, but still within the framework of social perception. The head coverings highlight this line between the interior and the outside world.
Shooting 2 part
The second part of the film focuses on privacy and privacy. The camera looks behind closed doors, showing what happens when the hero is alone after a long day — after work, walk, study. We see him without a mask, without a premeditated image, when even he doesn’t know what he really is. These are the same headwears from the first part, but they are perceived differently — not as part of a social code, but as a personal detail embedded in his inner world.