Schneiderians

At the core of the design lies the metaphor of astute observation and theatrical illusion: the first version of the logo is a graphic silhouette of an owl, where the wing echoes the shape of the letter «sh». The textual version is a minimalist reference to an owl’s head within the diacritics of the letter «y».

The second version goes further by synthesizing the image of an owl with film strip: the bird’s head is formed from perforations in the film, creating a dynamic pattern of motion that emphasizes the cinematographic nature of the scenic method. There are three perforations in the film, which creates the dynamic hatching of the letter «sh.»