The Blip is an online service for those who want to take care of themselves consciously by building sustainable habits without stress. Blime helps to improve one-by-one well-being through personal assignments, scientific approaches and gamification, turning self-care into an understandable and inspiring process
Interfaces with key screenplay scenarios (3 JTBD scenarios) and a reference to a cliché prototype
The logo combines strength and gentleness, gives a sense of support and focus, creating a unique visual identity of the brand
Blympus is a digital brand of care, balance, and ease. It helps people build sustainable habits without pressure and stress, turning their care into a natural part of life. The main idea of brands is to develop carefully through small steps. Blympus does not teach, force, or moralize — he supports, inspires, and helps to listen to himself.
Tone of brand: soft, friendly, with elements of self-irony and care. Blympe speaks to the user as a considerate friend or couch — without judgment, but with faith in the result.
