Pull&Bear is a unique merger of youth culture, recent trends and accessibility. Pull&Bear accounts for more than 6% of Inditex’s revenue in 2024.
OBJECTIVE The study will identify the competitive advantages of Pull&Bear and its place in the Inditex structure. In addition, trying to distinguish between other youth brands of Inditex (Bershka and Stradivarius) OBJECTIVE 1. Find out the main features of brand 2. Researching Pull&Bear 3. Analyse brand strategies and positioning STRUCTURE 1. Introductory information on Brenda 2. History and development Pul l&Bear 3. It’s brand 4 mudboard. Brands 5. Pull & Bear 6. Conclusions 7. Sources
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