Caffeine Network Ideas GLITCH COFFEE

During the research phase, an in-depth analysis of the audience and the competitive landscape was carried out, identifying patterns of perception and key drivers of engagement. The focus was placed at points of emotional contact and visual codes that resonate with the audience. Big Idea was born from this analyst: Glitch is not just a name for a coffee shop, but an entire ecosystem from another planet, a living world with its laws, dynamics, and friends. It becomes a center of attraction, a guide to a unique visual and emotional experience that distinguishes the brand from everyone else. That’s what started the idea of creating a lead character named Glitch and his friends.