At the festival, we showcase the outcomes of reinterpreting and adapting historically established artistic techniques, patterns, and stylistics to current trends and technologies. This allows us to preserve cultural heritage while simultaneously integrating it into modern visual solutions—in branding, identity design, digital projects, and other design fields.

Each project at the festival demonstrates the importance of maintaining a connection to cultural roots while bravely experimenting and seeking new forms of self-expression. This not only expands the boundaries of traditional design but also makes it more accessible and understandable to a broad audience. As a result, cultural heritage becomes alive and relevant, continuing to inspire and amaze.

A striking example of this integration is the specially designed festival merchandise—t-shirts, bags, and scarves—where traditional motifs have received a modern interpretation in their design.