Media noise and the constant stream of content are noticeably changing everyday language: familiar words are increasingly giving way to slang and Anglicisms, and many expressions are being shortened to just a few letters or meme phrases. This series of illustrations juxtaposes two opposing worlds—the folk art of lubok and proverbs with modern slang. In the images, «lubok» characters from bank cards offer to replace trendy buzzwords with folk wisdom.
Base // Seven troubles—one answer
Us? // A sweet couple—a goose and a gosling
Greenflag // Find friends, and if you find one — cherish them
Why specifically the lubok? Its language is unusual on its own: fanciful characters, folk humor, and grotesque expressiveness make it recognizable and vibrant even today. In 3D graphics, the lubok retains its distinctiveness, but it begins to look different—fresh, vivid, and unexpectedly contemporary.
